Bozoma Saint John ’99 was named senior vice president, head of global marketing, at Beats Music, reporting to Beats Music CEO Ian Rogers. Saint John will lead Beats Music marketing initiatives, from brand and performance marketing to collaborations with AT&T, Target, Chevy, Beats Electronics and others. She will also work closely with Luke Wood ’91,who serves as president of Beats Electronics and vice chairman of Beats Music.
Prior to Beats Music, Saint John was most recently the head of the music and entertainment marketing group at Pepsi-Cola North America, working with entertainment celebrities such as Beyonce, Kanye West, Nicki Minaj, Eminem, Katy Perry and Michael Jackson. She has been named one of Billboard Magazine’s Top Women in Music, Fast Company’s 100 Most Creative People, and Ebony Magazine’s 100 Top Executives. Saint John also shares her expertise, serving on the Leadership Council for the United Nation’s partnership with the PVBLIC Foundation, and as a mentor for the Levo League.
At Wesleyan, Saint John majored in English and African American studies.