Wesleyan Media Project: Campaign Negativity Up

Reporting for NPR’s “All Things Considered,” Peter Overby cites a new study by The Wesleyan Media Project that shows negative campaign ads have increased significantly when compared to the same period in 2008 presidential campaign. Wesleyan Media Project Director, Erika Franklin Fowler, assistant professor of government, says that in addition to the rise in negative tone, “60 percent of all ads are sponsored by interest groups, which is really, truly a historic number.”

Additional stories on the study appeared in The Los Angeles Times, USA Today, Politico, and WNYC in New York, among others.