Strauss Zelnick ’79, chairman and CEO of video game maker Take-Two Interactive Software, was interviewed this month by the Hollywood Reporter and talked about 3D, his company’s digital future, and the rising cost of hiring talent.
Take-Two recently released L.A. Noire, a crime drama that uses face-recognition technology, motion capture, and 200 actors. The video game was well-received, which adds another hit to the company’s roster, which includes the successful Grand Theft Auto franchise and Red Dead Redemption.
When asked when 3D will become a key contributor in gaming, Zelnick said: “It’s a little complex because you’ve got the glasses issue. But, of course, technology is coming where you can have a 3D experience without glasses. The physics in Avatar don’t have to work, but the physics have to work in the video game business because if you create a motion and the physics don’t work, it won’t fit with the gameplay, and it will be a bad experience.”
Read the Hollywood Reporter Q&A with Zelnick.