Zelnick ’79 Talks to Hollywood Reporter about Take-Two’s Popular Video Games

Strauss Zelnick '79

Strauss Zelnick ’79, chairman and CEO of video game maker Take-Two Interactive Software, was interviewed this month by the Hollywood Reporter and talked about 3D, his company’s digital future, and the rising cost of hiring talent.

Take-Two recently released L.A. Noire, a crime drama that uses face-recognition technology, motion capture, and 200 actors. The video game was well-received, which adds another hit to the company’s roster, which includes the successful Grand Theft Auto franchise and Red Dead Redemption.

When asked when 3D will become a key contributor in gaming, Zelnick said: “It’s a little complex because you’ve got the glasses issue. But, of course, technology is coming where you can have a 3D experience without glasses. The physics in Avatar don’t have to work, but the physics have to work in the video game business because if you create a motion and the physics don’t work, it won’t fit with the gameplay, and it will be a bad experience.”

Read the Hollywood Reporter Q&A with Zelnick.

David Low

David Low '76 writes about arts and culture for the Wesleyan magazine and Wesleyan Connection. He is associate director of publications in the Office of University Communications. He is also a published fiction writer. E-mail: dlow@wesleyan.edu 

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