Fowler: Seasoned Operatives Handled Campaign Cash

A recent piece in The Los Angeles Times, Erika Franklin Fowler, assistant professor of government and director of The Wesleyan Media Project, commented on where all that campaign cash from the 2010 election went. Despite the infusion of new candidates and the increased opportunities for outside groups supporting both sides, and with television ads in particular, 15 key firms dominated the campaigns and raked in over $400 million.

“Especially when it comes to television advertising … it’s dominated by a few key players and a few key firms,” Franklin-Fowler says in the article. “Key actors on both sides are going to go to the known quantities to place those advertisements.”