The Wesleyan Connection: Campus Snapshot

ADVERTISING ALUMNUS: Darren Kapelus, Class of ’87, and Senior Partner and Executive Group Director of the advertising agency, Ogilvy and Mather, Worldwide, addressed the issue “Is Advertising Dead?” April 25 on campus.

Carol Crosby, associate director of the Career Resouce Center, speaks with Kapelus, whose world renowned agency has addressed issues of self esteem and beauty stereotypes with the Dove “Campaign for Real Beauty.” Kapelus discussed how the advertising industry is shifting from talking at to listening to consumers.
“Is Advertising Dead?” was ideal for students interested in careers in marketing, branding and advertising, as well as students who have an interest in how the “traditional” advertising industry is being forced to re-invent itself. The event was sponsored by the Career Resource Center. (Photos by Ben Rowland)